Objective
Johnson & Johnson was looking to establish relationships with community based parents and promote their various products (Children’s Motrin, Children’s Tylenol and J&J master brand).
Solution
- Developed a Parent Guide concept that would allow J&J to provide parents with valuable content and deliver key J&J messages.
- Digital and Print version of the guide that was evergreen (applicable to future years)
- Printed Guide distributed to youth sports leagues; RiteAid Stores; Pediatrician Offices across America (200,000 full and abbreviated copies)
- Digital guide available to all parents at no cost on USAFootball.com
- Multi-Year Annual Sponsorship Agreement
